I DON'T! I learnt very early on, it's not a great idea. As Benny (Minnie Driver) said in Circle of Friends (which I just saw is 20 years old this year... which it can't be because me, Minnie and Chris O'Donnell aren't that old!) "...I may look like a rhinoceros, but I've got quite a thin skin really."
It's true, reading reviews is not conducive to writing. Writers constantly struggle with this idea -
PS I'm six years younger than both Minnie and Chris, so I'm not that old ;)